Aliens are there or not? UFO is it a fact or new scientific discoveries?

Not so extensive ago the full earth was enveloped through the strongest "wave" of hysteria about alien body, and lots of turned to us for reviews. On this page you're going to choose solutions towards hottest statements involving UFOs that manifest during the press. Because recently we have now created incredibly substantially in regards to the growing level of popularity of what's traditionally termed the UFO phenomenon, in this article we're going to only briefly touch on the explanations driving this cultural phenomenon.

Many of our initial arguments and explanations remain suitable in relation to your new speculative statements that appeared inside of the media. In the following paragraphs, we provide quite a bit of one way links to our old article content posted over the generation.com portal. We can easily not reply to all doubts associated to this phenomenon in a single write-up, due to this fact, to be a all-inclusive and up-to-date resource, we highly recommend that you simply browse through the latest edition belonging to the bestseller "Invasion of Aliens: a UFO in addition to the connection with the theory of evolution", which shows the most recent examine.

"Are there aliens?" "There have to be lifetime!" "

Not so lengthy back, for imagining that older (on an evolutionary scale), considerably more technically state-of-the-art, a bit more clever and benevolent aliens visited or remain traveling to Earth, you'll be sent to some psychiatrist. But now it's not at all so. Based on prominent surveys, about twenty million People have found UFOs, and about four million say they had been abducted by aliens (see our professional review of your scandalous film in regards to the kidnappings of aliens, "The Fourth Kind"). This kind of thoughts turn out to be dominant in society, and especially the kids to whom they are simply focused are sensitive to them.

Many seemingly dependable scientists now feel that lifestyle on earth originated in room via a purposeful or accidental panspermia ("seed from space" in the Greek terms pas / pan all and sperma seed). Some popular researchers even propose that our DNA may likely include some form of revelation from our cosmic creators, if we've been intelligent more than enough (like them) to decipher it. Paradoxically, these beliefs make some people a kind of "creationists". Having said that, it turns out that these everyone easily do not choose to think that Development would be the do the trick of the Biblical God.

Top five most anticipated scientific occasions of 2018

Scientists close to every day make discoveries of various ranges: somebody is checking out the means of brewing coffee, and an individual - gravitational waves. And it's all too often hard to forecast the effect this or that seemingly insignificant discovery may have on human civilization. We have collected the foremost appealing and seriously disturbing imaginative new scientist magazine that humanity extremely expects. We do not in any way faux this rating is closed and you can find absolutely nothing alot more considerable. But, because the artists say, "we see it so." If you decide to have other options - notify us about them within the opinions.

Artificial Intelligence will combat with Alzheimer

In 2018, for your earliest time the writer of a scientific discovery may become not guy, but artificial intelligence. This innovative breakthrough is effective at producing the algorithm AlphaGo Zero - synthetic intelligence in the newest technology. He is the brainchild with the British supplier DeepMind, this is certainly a particular with the divisions of Google.

Hunting for aliens

The TESS place telescope, engineered by consultants through the Massachusetts Institute of Technological innovation, is designed to do a search for terrestrial-type planets within our near-star environment. Now this mission is done with the Kepler telescope, launched in 2009. Still, the "old man" is now respiratory intensely, also, he has a minimal subject of view: he observes a bit for the sky along the "sleeve" of our Galaxy. And in the sector of check out of telescope TESS should be able to get exoplanets, that are in any path in a distance of around two hundred light decades.

Head transplantation: a hoax or perhaps scientific breakthrough?

One in the most important intrigues of your yr is whether or not neurosurgeon Sergio Canavero can have out his head transplant challenge? He claimed that he would perform the procedure in December 2017. Though for presently the Italian can brag only which includes finished this manipulation on corpses. Upcoming calendar year will remedy the concern: that is Dr. Canavero is really a genius scientist or even a amazing mystifier?

Acquaintance while using "killer from the Earth"

In August 2018, the interplanetary station OSIRIS-Rex will attain its vacation spot - the asteroid Bennu. Based on NASA, this is often a particular within the most dangerous for our planet of place objects. The likelihood of its collision while using Earth is decreased and is also believed as one chance away from 4000. Although, on the situation of direct hit, couple of won't seem to any individual. The diameter of the asteroid is about 560 meters. And its drop are going to be accompanied by an explosion of 1150 megaton in TNT equivalent. It is twenty instances the capacity for the thermonuclear Tsar bomb, the most damaging weapon which has at any time been tested on the community.

Personalized medicine

In the coming yr, the British task "100,000 genomes" could be done, it should open a new era - an epoch of personalized medicine. Health professionals declare that for humanity this occasion is comparable in scale while using invention of antibiotics or simply a vaccine in opposition to smallpox.

What is most likely the essence? Within the undertaking "100 000 genomes" doctors are likely to assess the genetic code of tens of 1000's of people. This will likely guidance to determine which specific community of DNA is related by having a distinct disorder. To be a consequence, it can be viable to diagnose cancer or most other considerable illnesses as quite simply as to reveal an mistake inside the student's dictation. Genetics will browse the human genome and find out whereby the wrong "letter" is published inside the DNA sequence.

Aliens are there or not? UFO is it a fact or new scientific discoveries?

Not so extensive ago the full earth was enveloped through the strongest "wave" of hysteria about alien body, and lots of turned to us for reviews. On this page you're going to choose solutions towards hottest statements involving UFOs that manifest during the press. Because recently we have now created incredibly substantially in regards to the growing level of popularity of what's traditionally termed the UFO phenomenon, in this article we're going to only briefly touch on the explanations driving this cultural phenomenon.

Many of our initial arguments and explanations remain suitable in relation to your new speculative statements that appeared inside of the media. In the following paragraphs, we provide quite a bit of one way links to our old article content posted over the generation.com portal. We can easily not reply to all doubts associated to this phenomenon in a single write-up, due to this fact, to be a all-inclusive and up-to-date resource, we highly recommend that you simply browse through the latest edition belonging to the bestseller "Invasion of Aliens: a UFO in addition to the connection with the theory of evolution", which shows the most recent examine.

"Are there aliens?" "There have to be lifetime!" "

Not so lengthy back, for imagining that older (on an evolutionary scale), considerably more technically state-of-the-art, a bit more clever and benevolent aliens visited or remain traveling to Earth, you'll be sent to some psychiatrist. But now it's not at all so. Based on prominent surveys, about twenty million People have found UFOs, and about four million say they had been abducted by aliens (see our professional review of your scandalous film in regards to the kidnappings of aliens, "The Fourth Kind"). This kind of thoughts turn out to be dominant in society, and especially the kids to whom they are simply focused are sensitive to them.

Many seemingly dependable scientists now feel that lifestyle on earth originated in room via a purposeful or accidental panspermia ("seed from space" in the Greek terms pas / pan all and sperma seed). Some popular researchers even propose that our DNA may likely include some form of revelation from our cosmic creators, if we've been intelligent more than enough (like them) to decipher it. Paradoxically, these beliefs make some people a kind of "creationists". Having said that, it turns out that these everyone easily do not choose to think that Development would be the do the trick of the Biblical God.

Top five most anticipated scientific occasions of 2018

Scientists close to every day make discoveries of various ranges: somebody is checking out the means of brewing coffee, and an individual - gravitational waves. And it's all too often hard to forecast the effect this or that seemingly insignificant discovery may have on human civilization. We have collected the foremost appealing and seriously disturbing imaginative new scientist magazine that humanity extremely expects. We do not in any way faux this rating is closed and you can find absolutely nothing alot more considerable. But, because the artists say, "we see it so." If you decide to have other options - notify us about them within the opinions.

Artificial Intelligence will combat with Alzheimer

In 2018, for your earliest time the writer of a scientific discovery may become not guy, but artificial intelligence. This innovative breakthrough is effective at producing the algorithm AlphaGo Zero - synthetic intelligence in the newest technology. He is the brainchild with the British supplier DeepMind, this is certainly a particular with the divisions of Google.

Hunting for aliens

The TESS place telescope, engineered by consultants through the Massachusetts Institute of Technological innovation, is designed to do a search for terrestrial-type planets within our near-star environment. Now this mission is done with the Kepler telescope, launched in 2009. Still, the "old man" is now respiratory intensely, also, he has a minimal subject of view: he observes a bit for the sky along the "sleeve" of our Galaxy. And in the sector of check out of telescope TESS should be able to get exoplanets, that are in any path in a distance of around two hundred light decades.

Head transplantation: a hoax or perhaps scientific breakthrough?

One in the most important intrigues of your yr is whether or not neurosurgeon Sergio Canavero can have out his head transplant challenge? He claimed that he would perform the procedure in December 2017. Though for presently the Italian can brag only which includes finished this manipulation on corpses. Upcoming calendar year will remedy the concern: that is Dr. Canavero is really a genius scientist or even a amazing mystifier?

Acquaintance while using "killer from the Earth"

In August 2018, the interplanetary station OSIRIS-Rex will attain its vacation spot - the asteroid Bennu. Based on NASA, this is often a particular within the most dangerous for our planet of place objects. The likelihood of its collision while using Earth is decreased and is also believed as one chance away from 4000. Although, on the situation of direct hit, couple of won't seem to any individual. The diameter of the asteroid is about 560 meters. And its drop are going to be accompanied by an explosion of 1150 megaton in TNT equivalent. It is twenty instances the capacity for the thermonuclear Tsar bomb, the most damaging weapon which has at any time been tested on the community.

Personalized medicine

In the coming yr, the British task "100,000 genomes" could be done, it should open a new era - an epoch of personalized medicine. Health professionals declare that for humanity this occasion is comparable in scale while using invention of antibiotics or simply a vaccine in opposition to smallpox.

What is most likely the essence? Within the undertaking "100 000 genomes" doctors are likely to assess the genetic code of tens of 1000's of people. This will likely guidance to determine which specific community of DNA is related by having a distinct disorder. To be a consequence, it can be viable to diagnose cancer or most other considerable illnesses as quite simply as to reveal an mistake inside the student's dictation. Genetics will browse the human genome and find out whereby the wrong "letter" is published inside the DNA sequence.

Quite assistance and tricks and tactics: A method to deliver a powerful report, surprising viewers.

To begin with ? drop statistics. Sent ten of the articles we choose to publish an average of two, sometimes subject to revision. To clarify: on many industry sites you can actually publish any text. But we prefer not to waste time (and our guests) to *any* write-up.

We are often asked tips to make an piece to be published. Someone wants to become more known in the industry, someone to share interesting experiences and thoughts with colleagues, many want both. All of these goals are worthy, the report was reasonable.

Today we'll show you the way you can develop a reliable text for industry publications, what to do and why (what to do ? will tell you too). But at the same time explain what submit consider smart, and even look to us on the editorial kitchen.

Good articles - no problem. new topic 700 word essay Essay What to do

  1. Start with reflection. Think of any industry articles you like to read ? and read to the end (why? ) and some can not stand and throw (by just how, why? ). Take the time to formulate and publish down your answers. This list is your reference point, looking into it when crafting your text.
  2. The proposed theme. Immediately think: who wants to read that? Why they would want to do that? Seriously, who cares except you? (The answer needs to be honest ? in fact, now you are wasting your time, and save it. ) You clarify these issues ? and it will become easier: imagine these people when you craft text. You can easily even contact them directly in the help.
  3. Think over the structure. The beauty of your text ? in its structure and reasonableness. The ability to establish a coherent structure is not concerned with whether you are a skilled writer, but describes you as a professional. Line up your text as logical and consistent, how do you organize your work. Sketch a plan or layout of the material, consider a sequence of blocks, discover for yourself how the individual parts of the assess are related to each other: are there any contradictions, logical hopping capability, unclear transitions.

Sometimes the structure itself dictates the theme and then it's straight forward. Sometimes you have to think about it. But the problem is in any case can be solved, and most authors it is.

At this stage, usually by itself *accumulates* the subject matter: the options, arguments and theses. new topic 11 human body systems Essay Record them directly into the desired blocks of the structure. Then, when you manufacture text, will be just to develop the idea and to clarify wording.

  1. We select the examples. It's the facts, case studies, stories from experience (or your colleagues) ? all the things that will help you convey your thoughts to the reader, making the text user friendly. Practical related information without examples is like a children's book without pictures. If examples are many ? choose the most vivid and visual.
  2. Writing the text. *I don't know greatest techniques to craft beautifully*, so tells us every third. Don't need to. We are not art almanac. What's the beauty of your text, we have found in the third paragraph. And here ? just three effortless rules.

First, don't be afraid to jot down simply and clearly. In fact, as time is the most valuable.

A fantastic example from recent news: painless approaches to explain the essence of the scandal with Panamanian archive so, to understand even a child of five:

*Children have piggy banks that they hold in the house of his friend. The mother of this friend no matter how they got the money. Some store piggy in someone else's house, for understandable and even noble reasons: just one saves my mom a gift and didn't want to spoil the surprise, the other protects their savings from the encroachment of big brother. But the other children are hiding their piggy banks to hide their bad behavior ? someone stole the pocket money their friends, and someone stole from mom's purse. And now mother of all these children learned that their piggy banks stored outside the home, and begin out to understand who behaved well and who is not*.

? an example taken from *jellyfish*

If you are able to clearly explain to kindergartners the essence of the Panamanian leaks, it is clear to apply the theme industry colleagues ? task and do simple

Second, use words accurately. If you are unsure of the meaning of the word ? be it a term or something common, look to online dictionaries and reference books, they are trouble-free to Google.

Thirdly, be temporary, it's important. If instead of three words, just a single need to take an individual. Don't give weight and make the text bigger and deeper. They spoil the impression about the author. And at the same time complicate our work: cleaned quick review from verbal weeds will still have to publish unedited text ? why be certain to invite guests in the untidy apartment. Read more about aidarska problems with language.

A little about the main thing

If you intend to jot down articles often, brainstorm a couple of books about the language. new topic 7 commandments animal farm Essay They are straight forward to read, valuable to include a language and universal thinking: a useful, no matter what you going to jot down.

  • Nora Gal. The word of the living and the dead. An exceptional book, written long ago, but it sets the suitable course now.
  • Irina Lewontin. Russian with a dictionary. Reflections on how and why language changes. The author makes it thoughtfully, tastefully, and without the slightest sign covers grammar-Nazism.
  1. Give the written text to lie down. About this chip I know the translators, bloggers and journalists (but not reporters were lucky, their texts to lie down once). Slowly re-read the text in a day or two: during this time you will have time to detach from it and see it differently than before. A critical look at what happened. Maybe you want to change the wording, something to cut or to add. It happens so: only now you noticed the logical inconsistencies, and realized that the structure wasn't precise, but you have already got a new a single.

*Up and down* ? killer words effective text, the temptation of the writer. If you understand strategies regarding how to improve the text ? do it. Editor the more will see his shortcomings. Most likely the remake will give you the option quickly: after all, you are already deeply immersed in the topic and thought of everything. The result will be better ? and your reputation as an expert will benefit.

...And what to do

We have seen the ideal techniques to do it correctly. Now go through the typical mistakes they admit many. Therefore, this section is no less important than the previous a single.

  1. No complexes! To write down down a top notch industry piece, you do not need to be a journalist, a writer or copywriter. If you are a professional and you really have something to share, you will do it. The previous section will help you.
  2. It is not necessary to put in composing the write-up, if you have nothing to say. Abstract lyrics, a-La fragments from a textbook ? no, it is not roll. Our people (your colleagues) that I can't stand, and with them we are.

Uncover the seriously thought

That the author have nothing to share, often says the name is too generic, is suitable except that for voluminous books. *Motivation* of *Adaptation*, *Grades* are *the Art of management staff* ? all titles of real texts that we sent. The authors believed that uncover these themes they were capable to 2-4 pages.

The practitioner usually sees a truly specific problem and writes without abstractions, based on experience.

  1. No need to invent examples and achievements, which were not ? you or the company. We understand that sometimes you want. But still not necessary
  2. It is not necessary to rariteti other people's articles. Do copywriters and this is a bad example. Usually they know little about management, and they have no industry experience, which would be worth to tell. Therefore, we have to get on this slippery slope is to reproduce the words of others and even old-fashioned thoughts.

Any HR consultant and a Manager is in a better position than copywriters or PR people: he has got the experience practice. He knows how things really are.

Written off (rewritten) text is always visible. No magic ? just the routine editorial work and experience. So the best recruiter understands immediately when the candidate *FIB* myself a few extra achievements or retroactively *increased* wages.

  1. Recently, a friend of the student told a joke:

? And imagine that the Earth is someone's project.

? That explains why the planet has so much water...

Do you like it if you were in the reader's place?

So. Pouring water is not necessary. Work Aquarians are equipped to do everything, so *competence* this is not interesting to anyone. No *as everyone knows*, *numerous studies show* and other things in the same spirit. Each argument must be justified (otherwise it is not an argument at all): provide links to case studies, to mention the names of those who know something and so on. Yourself can only leave passwords and turnout.

  1. Do not listen to Captain Obvious. Do not make the write-up well known. That makes it a priceless ? in the literal sense of the word, and quite annoying colleagues and editors.
  2. Don't turn yourself into a PR, not try to do for the company promo. Your evaluate is not love for it But seriously, smart and practical expert brief information is the perfect promo for the expert and for his company. No *text* with strained-rough PR does not receive such a response as a decent and honest expert text. Expertise can be an excellent PR, but the overview is infused with the corporate promo (or Intrusive personal promo specialist), will not do: it gives the reader the rejection and mistrust. Besides, she's too deliberate to really deal with PR tasks.

Taking care of company promotion, you belittle yourself as an expert. By the best way, texts written by experts and spin-doctors, not that trouble-free to distinguish ? they simply cannot be confused!

  1. Do not try to please. Don't be afraid to disable conformism. It happens that the articles are written with a female fitting at the praise, a lot of likes and universal approval. And upset, if not. And it's a dead end. If your inner conviction is not consistent with what you wrote ? it is always visible: the editor sees it, feels it reader. Most noticeable if you read several articles a person author: pop up apparent inconsistencies, maturity and reflection here are bordering on naivety, the image of the expert, his views do not add up the viewers a complete picture, he contradicts himself.
  2. Do not ask us to choose for you. No one particular better than the author himself does not know what he is close, he knows better than others what his experience is particularly valuable. If you do not know you, we don't know even more. We prefer to work with experts who themselves have realized what they stand.
  3. Be not ashamed of mistakes (spelling, punctuation, style, etc. ). You're not in school, and we are not teachers or grammar Nazis. We will toss your articles and other content just because it has a lot of grammatical errors, we will not laugh and will not think any the worse of you.

Choosing between a meaningless text that is written smoothly and correctly, and the text is useful, but with errors, we will definitely get to publish the second. Literacy is a decent thing. But it is primarily the articles and other content, and everything else we will help to put in order. Proofreading and editing is part of our work (this, incidentally, sets us apart from most industry online publications).

Summarize

Good articles, its...

  • tells his colleagues that they were curious to know
  • raises sensitive issues, which many do not dare to say out loud,
  • sometimes sistematizirovat what many already know ? but thanks to text colleagues will give you the option to act consciously,
  • well-structured: every reader is clear that in the mind of the author of the full order and everything on the shelves,
  • responsible for every fact and argument that tells viewers the truth and only the truth
  • it is written simply and clearly, not forcing colleagues to Wade through the verbal garbage.

Quite assistance and tricks and tactics: A method to deliver a powerful report, surprising viewers.

To begin with ? drop statistics. Sent ten of the articles we choose to publish an average of two, sometimes subject to revision. To clarify: on many industry sites you can actually publish any text. But we prefer not to waste time (and our guests) to *any* write-up.

We are often asked tips to make an piece to be published. Someone wants to become more known in the industry, someone to share interesting experiences and thoughts with colleagues, many want both. All of these goals are worthy, the report was reasonable.

Today we'll show you the way you can develop a reliable text for industry publications, what to do and why (what to do ? will tell you too). But at the same time explain what submit consider smart, and even look to us on the editorial kitchen.

Good articles - no problem. new topic 700 word essay Essay What to do

  1. Start with reflection. Think of any industry articles you like to read ? and read to the end (why? ) and some can not stand and throw (by just how, why? ). Take the time to formulate and publish down your answers. This list is your reference point, looking into it when crafting your text.
  2. The proposed theme. Immediately think: who wants to read that? Why they would want to do that? Seriously, who cares except you? (The answer needs to be honest ? in fact, now you are wasting your time, and save it. ) You clarify these issues ? and it will become easier: imagine these people when you craft text. You can easily even contact them directly in the help.
  3. Think over the structure. The beauty of your text ? in its structure and reasonableness. The ability to establish a coherent structure is not concerned with whether you are a skilled writer, but describes you as a professional. Line up your text as logical and consistent, how do you organize your work. Sketch a plan or layout of the material, consider a sequence of blocks, discover for yourself how the individual parts of the assess are related to each other: are there any contradictions, logical hopping capability, unclear transitions.

Sometimes the structure itself dictates the theme and then it's straight forward. Sometimes you have to think about it. But the problem is in any case can be solved, and most authors it is.

At this stage, usually by itself *accumulates* the subject matter: the options, arguments and theses. new topic 11 human body systems Essay Record them directly into the desired blocks of the structure. Then, when you manufacture text, will be just to develop the idea and to clarify wording.

  1. We select the examples. It's the facts, case studies, stories from experience (or your colleagues) ? all the things that will help you convey your thoughts to the reader, making the text user friendly. Practical related information without examples is like a children's book without pictures. If examples are many ? choose the most vivid and visual.
  2. Writing the text. *I don't know greatest techniques to craft beautifully*, so tells us every third. Don't need to. We are not art almanac. What's the beauty of your text, we have found in the third paragraph. And here ? just three effortless rules.

First, don't be afraid to jot down simply and clearly. In fact, as time is the most valuable.

A fantastic example from recent news: painless approaches to explain the essence of the scandal with Panamanian archive so, to understand even a child of five:

*Children have piggy banks that they hold in the house of his friend. The mother of this friend no matter how they got the money. Some store piggy in someone else's house, for understandable and even noble reasons: just one saves my mom a gift and didn't want to spoil the surprise, the other protects their savings from the encroachment of big brother. But the other children are hiding their piggy banks to hide their bad behavior ? someone stole the pocket money their friends, and someone stole from mom's purse. And now mother of all these children learned that their piggy banks stored outside the home, and begin out to understand who behaved well and who is not*.

? an example taken from *jellyfish*

If you are able to clearly explain to kindergartners the essence of the Panamanian leaks, it is clear to apply the theme industry colleagues ? task and do simple

Second, use words accurately. If you are unsure of the meaning of the word ? be it a term or something common, look to online dictionaries and reference books, they are trouble-free to Google.

Thirdly, be temporary, it's important. If instead of three words, just a single need to take an individual. Don't give weight and make the text bigger and deeper. They spoil the impression about the author. And at the same time complicate our work: cleaned quick review from verbal weeds will still have to publish unedited text ? why be certain to invite guests in the untidy apartment. Read more about aidarska problems with language.

A little about the main thing

If you intend to jot down articles often, brainstorm a couple of books about the language. new topic 7 commandments animal farm Essay They are straight forward to read, valuable to include a language and universal thinking: a useful, no matter what you going to jot down.

  • Nora Gal. The word of the living and the dead. An exceptional book, written long ago, but it sets the suitable course now.
  • Irina Lewontin. Russian with a dictionary. Reflections on how and why language changes. The author makes it thoughtfully, tastefully, and without the slightest sign covers grammar-Nazism.
  1. Give the written text to lie down. About this chip I know the translators, bloggers and journalists (but not reporters were lucky, their texts to lie down once). Slowly re-read the text in a day or two: during this time you will have time to detach from it and see it differently than before. A critical look at what happened. Maybe you want to change the wording, something to cut or to add. It happens so: only now you noticed the logical inconsistencies, and realized that the structure wasn't precise, but you have already got a new a single.

*Up and down* ? killer words effective text, the temptation of the writer. If you understand strategies regarding how to improve the text ? do it. Editor the more will see his shortcomings. Most likely the remake will give you the option quickly: after all, you are already deeply immersed in the topic and thought of everything. The result will be better ? and your reputation as an expert will benefit.

...And what to do

We have seen the ideal techniques to do it correctly. Now go through the typical mistakes they admit many. Therefore, this section is no less important than the previous a single.

  1. No complexes! To write down down a top notch industry piece, you do not need to be a journalist, a writer or copywriter. If you are a professional and you really have something to share, you will do it. The previous section will help you.
  2. It is not necessary to put in composing the write-up, if you have nothing to say. Abstract lyrics, a-La fragments from a textbook ? no, it is not roll. Our people (your colleagues) that I can't stand, and with them we are.

Uncover the seriously thought

That the author have nothing to share, often says the name is too generic, is suitable except that for voluminous books. *Motivation* of *Adaptation*, *Grades* are *the Art of management staff* ? all titles of real texts that we sent. The authors believed that uncover these themes they were capable to 2-4 pages.

The practitioner usually sees a truly specific problem and writes without abstractions, based on experience.

  1. No need to invent examples and achievements, which were not ? you or the company. We understand that sometimes you want. But still not necessary
  2. It is not necessary to rariteti other people's articles. Do copywriters and this is a bad example. Usually they know little about management, and they have no industry experience, which would be worth to tell. Therefore, we have to get on this slippery slope is to reproduce the words of others and even old-fashioned thoughts.

Any HR consultant and a Manager is in a better position than copywriters or PR people: he has got the experience practice. He knows how things really are.

Written off (rewritten) text is always visible. No magic ? just the routine editorial work and experience. So the best recruiter understands immediately when the candidate *FIB* myself a few extra achievements or retroactively *increased* wages.

  1. Recently, a friend of the student told a joke:

? And imagine that the Earth is someone's project.

? That explains why the planet has so much water...

Do you like it if you were in the reader's place?

So. Pouring water is not necessary. Work Aquarians are equipped to do everything, so *competence* this is not interesting to anyone. No *as everyone knows*, *numerous studies show* and other things in the same spirit. Each argument must be justified (otherwise it is not an argument at all): provide links to case studies, to mention the names of those who know something and so on. Yourself can only leave passwords and turnout.

  1. Do not listen to Captain Obvious. Do not make the write-up well known. That makes it a priceless ? in the literal sense of the word, and quite annoying colleagues and editors.
  2. Don't turn yourself into a PR, not try to do for the company promo. Your evaluate is not love for it But seriously, smart and practical expert brief information is the perfect promo for the expert and for his company. No *text* with strained-rough PR does not receive such a response as a decent and honest expert text. Expertise can be an excellent PR, but the overview is infused with the corporate promo (or Intrusive personal promo specialist), will not do: it gives the reader the rejection and mistrust. Besides, she's too deliberate to really deal with PR tasks.

Taking care of company promotion, you belittle yourself as an expert. By the best way, texts written by experts and spin-doctors, not that trouble-free to distinguish ? they simply cannot be confused!

  1. Do not try to please. Don't be afraid to disable conformism. It happens that the articles are written with a female fitting at the praise, a lot of likes and universal approval. And upset, if not. And it's a dead end. If your inner conviction is not consistent with what you wrote ? it is always visible: the editor sees it, feels it reader. Most noticeable if you read several articles a person author: pop up apparent inconsistencies, maturity and reflection here are bordering on naivety, the image of the expert, his views do not add up the viewers a complete picture, he contradicts himself.
  2. Do not ask us to choose for you. No one particular better than the author himself does not know what he is close, he knows better than others what his experience is particularly valuable. If you do not know you, we don't know even more. We prefer to work with experts who themselves have realized what they stand.
  3. Be not ashamed of mistakes (spelling, punctuation, style, etc. ). You're not in school, and we are not teachers or grammar Nazis. We will toss your articles and other content just because it has a lot of grammatical errors, we will not laugh and will not think any the worse of you.

Choosing between a meaningless text that is written smoothly and correctly, and the text is useful, but with errors, we will definitely get to publish the second. Literacy is a decent thing. But it is primarily the articles and other content, and everything else we will help to put in order. Proofreading and editing is part of our work (this, incidentally, sets us apart from most industry online publications).

Summarize

Good articles, its...

  • tells his colleagues that they were curious to know
  • raises sensitive issues, which many do not dare to say out loud,
  • sometimes sistematizirovat what many already know ? but thanks to text colleagues will give you the option to act consciously,
  • well-structured: every reader is clear that in the mind of the author of the full order and everything on the shelves,
  • responsible for every fact and argument that tells viewers the truth and only the truth
  • it is written simply and clearly, not forcing colleagues to Wade through the verbal garbage.

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